Zeng started her career as a full-time trader in electronic foreign exchange trading and algorithms at Citigroup before shifting gears to her startup. "By producing only what is demanded, we can order smaller runs and cut down on unwanted style churn." "The core of the business is the use of technology to identify and track what's trending so that we can produce and deliver in-style trends quickly and with little waste," explained Zeng. One entrepreneur who has successfully leveraged the ubiquitous social tool is Jessie Zeng, the CEO and cofounder of fashion startup Choosy, which uses artificial intelligence to harness community influence and feedback. And if you're skeptical about whether investing in social media marketing is a smart strategy, consider that 90% of Instagram accounts follow a business on Instagram, according to Instagram internal data from November 2019. This offers plenty of opportunities for businesses of all sizes to utilize Instagram marketing. That makes it the third most popular social platform, trailing only Facebook and YouTube. Instagram now has a billion active users each month and 500 million active users each day, according to the latest stats from the social media giant. "It's central to our connection with our customers and our business." "We don't consider our social media ancillary," the cofounder said.How did she do this? By partnering with influencers, creating a sense of community around her brand (dubbed the "Choosy Nation"), and focusing on great content.Since the company launched in 2018, Zeng has grown Choosy's Instagram audience to over 120,000 followers, more than 74 million Instagram impressions, and over 558,000 likes overall.Jessie Zeng is the CEO and cofounder of fashion startup Choosy, which uses artificial intelligence to harness community influence and feedback. Learn more at or on Instagram.Account icon An icon in the shape of a person's head and shoulders. With free one-day shipping in the continental U.S., free returns, 24/7 customer care, and our best-price guarantee, Verishop is an effortless, more inspired place to shop. With goods across all major lifestyle categories including women’s and men’s fashion, home décor, beauty, wellness and more, every product sold is sourced directly from the brands, meaning there are no counterfeits or fake goods. Welcome to #ChoosyNation.Ībout Verishop Verishop an online-shopping ecosystem to help customers discover the best global brands - from DNVBs to up-and-coming makers to the established brands shoppers already love - and give those brands a safe home to connect with consumers. Then we distill the best of both to create new styles that are essentially guaranteed to be liked-all in under 21 days. We take that information to our community to validate its findings-they weigh in via polls, comments, DMs, and private social groups. Our proprietary, best-in-class artificial intelligence reads what’s trending across social platforms. For decades, fashion has been a one-way conversation, with designers, editors, and stylists telling you what to wear. In being bold enough to ask for what you want.and then getting it. Stay tuned with Choosy and Verishop to see where our journey takes us!Ībout Choosy We believe in everyone having a say. That means shoppers get an effortless, more-inspired place to shop for women’s and men’s fashion, home décor, beauty, wellness, tech and more. Verishop is building an online-shopping ecosystem to help shoppers discover more than 450 hand-selected global brands across all major lifestyle categories with the convenience of free one-day shipping, free returns, 24/7 customer care, and a best-price guarantee. “We appreciate how Choosy has been able to leverage technology in fashion to speak to a socially-savvy customer, and we are looking forward to what this partnership holds,” said Imran Khan, co-founder and CEO of Verishop. “We couldn’t be more thrilled to partner with Verishop, a company that shares our passion for redefining eCommerce and delivering quality products,” said Founder and CEO Jessie Zeng. The brand aims to bring the styles that customers love on social media directly into their hands, and by making Choosy styles available on Verishop, customers can get them even faster with Verishop’s free one-day shipping. Choosy is excited to introduce their community to the Verishop shopping experience! Choosy started with the goal of using technology to deliver top trends and fashion in a smarter way.
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